Drawbridge is a marketing technology company that enables brands to connect with audiences across personal computers, smartphones, tablets, and emerging devices such as connected TVs. Drawbridge has seen dramatic growth since 2011, including a 23,000% spike in revenue.

High Tech
San Mateo, CA,
Jira Core


With that kind of rapid success and acceleration, the company needed a way to scale every aspect of its business. In particular, Drawbridge’s growing Ad Operations group was looking for a better solution to manage its cross-device advertising campaigns and projects. It wanted to avoid bottlenecks and ensure that every team member was informed of the work progress that was relevant to them, so they could continue to deliver projects on time, if not early.


Jira was already a proven workflow solution for several teams at Drawbridge. Software Development used it to understand consumer activity across desktop and mobile devices, and HR used it to monitor the employee onboarding process to ensure employees have everything they need to get started on the first day, including training, benefits, and swag.

Business and technology users from both teams enthusiastically recommended Jira, making it a natural choice for the Ad Operations team. Ad Operations quickly leveraged Jira’s capabilities to manage the entire campaign lifecycle. Jira makes it easy for Ad Operations to request ad creative approvals from Account Management and to coordinate campaign expectations with Sales. With Jira, everyone knows what’s going on – Jira tracks and keeps records of all work activity.


“Transparency is important to us both internally and externally, and Jira helps us better collaborate across teams throughout the organization, with the ultimate goal being the success of our customers,” says Tina Mai, director of Ad Operations at Drawbridge.