HubSpot’s team relies on Confluence to communicate and collaborate. But as the number of employees and pages grew, so did challenges with discoverability and performance. By hiring a Wiki Product & Knowledge Manager, migrating to Data Center, and integrating apps, HubSpot found invaluable solutions to support their fast-moving, transparent culture.

Massachusetts, USA
Confluence Data Center, Jira Data Center

HubSpot — a growth platform for small to midsize businesses — was founded to make marketing and sales more human. Instead of pushing disruptive, impersonal ads and emails, their solutions help businesses pull in new customers through relevant, helpful content.

HubSpot lives by this mission internally as well, building a culture of transparency for their 2,600+ worldwide employees — a culture that’s powered by the relevant, helpful content their employees publish on Confluence.

By migrating from Confluence Server to Data Center and enhancing the platform with several apps, HubSpot has developed a high-performing, easy-to-use hub that fuels their communication, collaboration, and transparency.

Dedicating time and resources to HubSpot’s hub

Since HubSpot rolled out Confluence, the global organization uses it as the primary information source. Executives use Confluence for important announcements like business updates and new offices. Marketing uses it for project planning. Product uses it for documentation. Sales and Support use it as a knowledge base. HR People Operations uses it for communicating new benefits and recruiting strategies while Business Enablement uses it for documentation. Ciaira Castorena, Wiki Product & Knowledge Manager, explains, “If there’s something you need to know or want others to know, it goes [on Confluence].”

But as the number of employees and Confluence pages grew, it became harder to find the right information when needed. Plus, load times were slower during peak hours, and sometimes there were unexpected outages.

HubSpotters count on Confluence to stay informed and get their work done, so the company’s leadership invested in infrastructure and talent to support their employees’ success. They recruited a Wiki Product & Knowledge Manager who could be fully dedicated to managing Confluence content, solve their challenges, and plan ahead for growth. With an extensive background in collaboration software and community management, Ciaira was the perfect person for the job.